If you’ve heard of SEO before, then you may have heard how ranking factors are constantly changing. Search engine optimization used to be about who can have the most links pointing to your website. While it’s still true that backlinks are an important factor in gaining trust in Google, several studies have shown that quality content is outranking pages with more spammy links built to them.
Here are three SEO trends you can’t afford to ignore in 2018.
User experience plays a huge role in how your website will rank. Flashy custom websites will cause your site to load slow and potentially ruin your bounce rate. When you focus on a clean and minimal design with a clear Call-To-Action, it allows the user to find the information they are looking for, which is what Google wants.
When people find your website, they aren’t always starting out on the homepage. This is why it’s important to inter-link your pages. By making them easily accessible, you increase your chances of users engaging with the pages your website has to offer.
You can also reduce loading times by compressing images. Optimizing all of your files to include your keyword
More searches are taking place on tablets on mobile phones. If your website isn’t optimized for mobile search, you could be missing out on a large chunk of traffic that ends up finding your competitors instead.
According to Moz: “mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away”.
When you hire a web designer, you want to make sure that they know how to build your site with search engine optimization in mind. Having your website designed with SEO in mind can end up saving you money down the line. Do it right the first time and you won’t have to worry in the future.
Avoid duplicate urls such as “mobile.yoursite.com”. Having duplicate content can prevent both of your pages from ranking in the serps.
Securing your website
In the next few months, Google Chrome will start alerting people when domains aren’t secure. Install a SSL Certificate to save yourself the trouble of turning your visitors away.
A Secure Sockets Layer is the standard security technology for establishing an encrypted link between a server and a web browser.
Not only does a SSL certificate help protect your visitors private information, it also adds trust and credibility to your brand. People are more likely to make a purchase from a business that they feel safe shopping with.
Need expert SEO help ?
If you’re having trouble getting traffic to your website, contact the New York SEO Experts at NYC Serp today.