New York Local SEO & Internet Marketing Services

3 SEO Trends Your Website can’t afford to ignore   If you’ve heard of SEO before, then you may have heard how ranking factors are constantly changing. Search engine optimization used to be about who can have the most links pointing to your website. While it’s still true that backlinks are an important factor in gaining trust in Google, several studies have shown that quality content is outranking pages with more spammy links built to them.   Here are three SEO trends you can’t afford to ignore in 2018.     User Experience   User experience plays a huge role in how your website will rank. Flashy custom websites will cause your site to load slow and potentially ruin your […]

Interview with Empirical Designs Owner Nick DePalo In NYC Serp‘s new interview series, we’ll be interviewing expert New York graphic designer Nick DePalo of Empirical Designs. His agency specializes in providing graphic design services for businesses, including logo design, branding, advertising, and marketing materials for physical and digital mediums. Check out this interview below to find out how DePalo started his journey into the graphic design industry.   What inspired you to start your career as a graphic designer? For a large part of my teenage years and into my early 20s I was in a band, and like most young bands we were very broke. So as we developed and put out music I designed our first logo design, EP […]

The Facts You Need To Know About Local SEO The purpose of Local SEO is to increase your search engine visibility. The higher you appear at the top of the search engine results page, the more likely it is that clients will find your business and use your products or services. Local SEO allows businesses to rank for targeted local keywords that will bring in new business and create brand awareness. As you may know, Google always updates its algorithm to prevent low quality websites from appearing at the top of the serps. Google has made it known that starting in July 2018, mobile website optimization speed will become a ranking factor. This means that websites that aren’t currently optimized […]

Internet Marketing Tips for NYC Business Owners You’re a long time business owner with a mind for meeting your goals, growing your business, and staying in-the-know about the latest marketing and technological trends. But, as always, business strategies and marketing techniques are always evolving.  If you’ve found yourself struggling to stay up-to-date with the biggest trend in marketing — search engine optimization – no worries, I’m here to help you. Digital Marketing can be confusing, especially for business owners who simply don’t have the time to learn and understand how internet marketing works. I see so many business owners thinking they can get by with a digital billboard website and an inactive Facebook page. Social media gives businesses owners free […]

Why Your New York Business Needs SEO   Whether you’re a rising entrepreneur or a veteran New York business owner, you’ve probably  heard about search engine optimization, often referred to as SEO, or internet marketing. SEO is one of the best digital marketing strategies to generate traffic and convert readers into clients to grow your business. Over 80% of all smart phone owners are making search enquiries every day, so you want to make sure that potential clients can find you as easily as possible. Nowadays, having a website and Facebook page simply isn’t enough. Google’s algorithm is always evolving has several ranking factors that determine which websites will appear in the top three results of the search engine results […]