NYC Serp – Internet Marketing and Expert Local SEO Services
Customers are searching for your local services daily. Search engine optimization (SEO) allows you to increase your web presence and gain traffic from search engines like Google. Having a website doesn’t mean that people are actually finding your page. The days of getting by with a digital billboard website are long gone.
Is Your Website Optimized for Local Search?
SEO is the process of increasing your web presence through on-page and off-page SEO techniques. Each of your web pages need to be optimized in order to maximize your chances of ranking for every service you offer. You also need high quality contextual links pointing to your website. There are various types of links you can build for your brand – including - citations, social profiles, directories, sponsorships, and guest posts. You want to have a healthy diversity of links to avoid getting hit with a Google penalty.
What are the benefits of local SEO?
When your website ranks for relevant search terms, you increase your chances of being found in the serps. The higher you rank, the more traffic you’ll receive and more potential clients you'll have contacting you. Whether you want more phone calls, orders, or e-mails - SEO is the most efficient way to market your business online. Chances are, there are hundreds of people searching for your services every month.
A majority of customers turn to Google when it comes to searching for products or services. Over 80% of searchers click on the organic search results when compared to paid ads. Ideally, you want your business to appear in the top three for your target keywords. If customers are finding your competitors site before yours, then you’re missing out on a ton of potential revenue. If you aren’t ranking on the first page of Google, your business probably isn’t even in the conversation for most searchers that are looking for your services.
Not only does SEO increase the visibility of your business, but it’s also one of the best ROI’s for your business. SEO is a long-term investment. There aren’t any magic tricks that will rank your website in a month. Once your website builds up trust and authority in the serps, it will be easier to rank for new keywords that can bring in additional prospect customers and revenue. You can easily see how your efforts are paying off with digital marketing when compared to traditional print marketing.